Animated explainer videos are a great tool to draw visitors to your site and inform them about your product’s main benefits and features. In less than a minute or two, animated explainer videos will clearly express your service or product. And because video helps individuals to collect more data in less time compared to reading, you get a great opportunity to gain these crucial 10 seconds and catch the attention of users. Both visual contact and audio are used in animated explainer videos that greatly improve perception. “Small companies don’t make live-action explainer videos because they can’t afford it.” WRONG. Animated explainer videos cost less than videos of the same size as live-action explainers. But that’s not why corporations use animated videos to sell their products. Big businesses, with lots of resources, often tend to use videos of animated explanations. For example, here’s Twitter Flight School’s explanatory video, done in an animated way. Just tak...
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